We Help Real Estate Agents Generate an Automatic Flow Of Steady Clients Through Facebook Advertising
You might be surprised that the first step isn’t to have a nice photo, or even a great headline (although those are both important). But in fact, to have Something desirable to offer to your audience – in exchange for giving you their contact information or calling you. You have to give them a reason to call. Something they get in return. This is called an “offer”. Think about what your ideal clients would be interested in enough to give you their name, email, and phone number in exchange for.
TIP: Some offers that have been working great for our real estate clients are: a free home valuation report; a list of homes with a particular feature (like swimming pool, etc); and an invitation to an open house. (For more ideas on what type of offer would work well for your business and audience, schedule a free consultation call here)
The ads that are hands-down working best for selling homes on Facebook are video ads, so that’s what we like to use with our real estate clients. Facebook is full of distractions, so you want to use attention-grabbing images that are as stunning and as professional as possible. Investing in a good photographer or videographer is well worth the money.
TIP: If you don’t have your own in-house videographer, you can make a video ad with a series of static images. If you’d like to learn more about how to do this, schedule a free consultation call here.
The #1 one thing that makes Facebook ads so darn powerful (and effective) is the Facebook algorithm’s ability to target only the people who are likely to take the action you want them to take. You can’t do this with just boosting a post, you have to use the advertising platform to get this level of precision. Then you ONLY pay for people who have pre-qualified themselves by interacting with your message – NOT for everybody who sees your ad. (When I think about all of the money that billboard advertisers waste on showing their message to people who would never buy, it makes me want to cry!)
For more ideas on what type of audience you should be showing your ads to and how to target them on Facebook, schedule a free consultation call here.
Here’s a bold statement: Paying money for ads (or even boosted posts) that just send people straight to your website (without capturing their contact information) is a waste of money. Whether or not they decide to call you in this red hot minute, they can still be added to your leads database, and be marketed to (until they do become a customer). To do this, you must “capture” their information using a lead capture form.
TIP: Don’t ever send your advertising traffic to the home page of your website. Instead, use a landing page, specifically designed to capture their “lead” information (the lead information you want to always ask for is Name, Email, and Phone number). If you’d like to learn which landing pages are working best in the home building industry, schedule a free consultation call here.
Even good advertisers usually stop at this point. But there’s one more step to creating your highly profitable Facebook advertising campaign (that will get you clients “on autopilot” on an ongoing basis), and that is: USE RETARGETING ADS. Retargeting ads are ads that are only shown to those highly motivated people who interact with your ad in some way. Think about it this way: imagine if every time that a prospect looked at and was interested in a billboard, then another billboard would be shown to them everywhere they go, as they go driving around. Pretty powerful, no? That’s what retargeting ads do. They maximize your advertising dollars by making sure that your truly interested prospects never forget about you.
TIP: One reason we like to use video ads, is because you can “retarget” to people who have watched a minimum amount of the video. This means that they are highly interested prospects, and the people you want to make sure don’t forget about you! (For more ideas on what types of retargeting ads are working best for other home builders, schedule a free consultation call here).
Results Of This Method:
On average, our clients generate 50-150 new leads & 3-7 new clients every month, as a result of the Facebook campaigns we run for them
LARGER SOCIAL MEDIA FOLLOWING
wider Brand awareness
growing leads database
“Hannah has dramatically helped us refine & improve on our key messages to our members. She also helped us successfully set up a webinar campaign that got on many new members, much of whose success I attribute to the marketing insights she shared with me. Not only that, she has opened my eyes to a completely new source of clients which is ideal for our association”.
High Quality Leads in 30 Days or Your Money Back, Guaranteed.
At Clients On Command, “Win/Win” is one of our core values. That’s why we offer a 30-day money back guarantee.
If at the end of 30 days, we have not produced enough high quality leads for you, at a price at least 10X cheaper than Zillow leads, we will refund 100% of your money, no questions asked.
This guarantee forces us to only work with clients who will be a great fit and benefit from our services.
This is why we require all new prospects to book a free consultation before working with us. We don’t just work with anybody, we only work with people we know we can produce results for.
What Makes Us So Confident? Because Our Campaigns Are Already Proven:
Proven Audience Targeting
Facebook advertising is the most targeted form of advertising. In fact, the biggest benefit of Facebook advertising is its ability to reach your exact ideal audience.Thanks to years of testing, we already know the proven interests, behavior, and other audience demographics of clients most likely to purchase and sell homes; as well as apply for mortgage loans.
proven END-TO-END CAMPAIGNS
STOP MISSING OUT!
Unlock The Power Of Facebook For Your Business Today
Book a FREE Strategy Session to Learn Exactly How To Get Started With Facebook Marketing In Your Market.